Publication: The New Indian Express
Inside India’s Great Gaming Shift, where a generation raised on ‘timepass’ is now building careers, communities, companies, and cultural power through the screen.

n a humid evening in Mumbai, inside an esports café glowing with RGB lights and high-performance gaming rigs, players dissect tactics with the intensity of cricket pundits analysing an IPL final. What stands out is not the noise or the screens. It is the women—a third of the room—gaming with the same focus as everyone else. Nobody is staring. Nobody is surprised. That quiet normalcy says more about Indian gaming’s evolution than any market report.

A decade ago, most parents dismissed gaming as a distraction. Today, many are asking a very different question: can it be a career? The answer is increasingly yes. The turning point came during the pandemic. As lockdowns pushed millions indoors, gaming became more than a way to pass time. Young Indians, particularly Gen Z, spent hours online playing with friends, discovering global gaming communities, and watching professional streamers and esports tournaments. What began as entertainment soon revealed an ecosystem of opportunities—from competitive esports and live streaming to game development, content creation, casting, coaching and event management. For many, gaming transformed from a hobby into a viable profession. The boom extended far beyond playing games.

Naman Mathur: He helped legitimise gaming as a career for millions of young Indians. He says long-term success now depends on discipline, and reinvention

Gaming content exploded across YouTube and streaming platforms as audiences flocked to watch professional gamers, esports tournaments and live creators. Brands, advertisers, smartphone companies and gaming studios quickly followed the audience, investing in what had been a relatively small sector before 2020. Today, gaming sits at the intersection of technology, entertainment and creativity, bringing together software development, animation, storytelling, design, artificial intelligence and digital content creation. It is also helping diversify India’s digital economy beyond IT services. More importantly, it is challenging conventional ideas of what constitutes a profession.

For Gen Z, the appeal is as much financial as it is creative. Unlike traditional careers tied to a single employer, gaming offers multiple revenue streams. Professional esports players earn prize money, team salaries, sponsorships, and coaching fees. Successful streamers and gaming influencers generate income through platform monetisation, brand partnerships, subscriptions, and fan donations. Skilled freelancers are finding work in game art, animation, coding, sound design, quality testing, video editing, community management, and game localisation. The earning potential is no longer insignificant. Entry-level esports professionals may earn Rs 20,000 to Rs 60,000 a month through team contracts and tournaments, while established players can command annual salaries running into several lakhs, supplemented by sponsorships. Behind the scenes, experienced game developers, designers and technical specialists can also command salaries comparable to those in mainstream technology companies.

Payal Dhare: The first Indian woman to win a global esports award, she has helped break gender stereotypes while proving gaming can be a serious career.

The shift mirrors the evolution of sport itself in India. There was a time when pursuing cricket professionally seemed unrealistic, before icons transformed it into a respected career. The same journey unfolded later with badminton, chess, tennis, and other disciplines. As India’s digital economy matures, gaming is undergoing a similar transition.

Identity Play

For years, Indian gamers grew up hearing the same refrain: “Beta, ye sab band karo.” What slowly dismantled that consensus was not a single tournament or blockbuster title, but a steady accumulation of proof. PUBG Mobile, affordable internet, and the creator economy did something transformative: they made gaming visible. “Gaming communities today are not just playing spaces; they are identity spaces. Young people are choosing their tribe, their aesthetic, their social world through gaming,” says Divya Kholakiya, Founder of Gamingaza. That sense of belonging is a recurring theme. “Young people today are going into gaming because it gives them an identity—not just that, it strengthens their bond with their friends,” says Omkar Joshi, a Mumbai-based gaming content creator who is now planning to launch his own merchandise line and card game.

When Naman Mathur, better known as Mortal and Co-founder of S8UL Esports, built a community of millions on YouTube, he offered something Indian parents could not easily dismiss: evidence. Brij Vishal Rajput, gaming and tech creator known as @bvrbreezy, says, “When I started creating content and saw people genuinely engaging with it, I realised there was real potential to turn this into a career. That moment completely changed how I viewed gaming.” For others, gaming opened doors they never knew existed. Satva Moliya, a Pearl Academy Videogame Production alumnus from its Bengaluru campus, traces his journey to a single discovery while playing GTA. “I discovered these were called mods,” he says. “I started learning how to install them, and over time became interested in creating my own.” Today, known as SA09 in modding circles, he is working towards creating original games, even if the financial rewards remain uncertain.

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