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The INR 12-lakh crore opportunity brands are missing

There is a myth that persons with disabilities (PwDs) cannot afford products and do not have adequate purchasing power. But data from EnAble India, a Bengaluru-based organisation working towards empowering PwDs, indicates that this demographic – a roughly 150 million strong consumer base – could have spending power of more

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How brands are decoding Gen Z engagement

They scroll fast, judge faster, and spot inauthenticity in a heartbeat. Here’s how brands are learning to keep up with a generation that doesn’t just consume content but co-creates culture. For Gen Z, marketing isn’t something they watch,  it’s something they join. They don’t just buy products; they buy into purpose,

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Belonging at Work: How inclusion shapes happiness and purpose

October is Global Diversity Awareness Month, a time when many organisations talk about inclusion, run campaigns, or share statistics about diverse workplaces. But sometimes, in the midst of all this, we forget a simple truth: belonging isn’t built on data. It’s built on how we treat each other. When we

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End of big workforces? What Amazon’s mass layoff really signals

  Amazon’s mass layoffs aren’t about cutting costs; they signal a shift in how work is organised. AI is taking over tasks, but the real battle is about how companies value people. Amazon’s latest plan to cut about 14,000 corporate jobs has renewed debate over whether large workforces are becoming redundant in

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Coffee Culture: Where Gen Z Blends Lifestyle With Deadlines?

A warm cup of coffee over a conversation in a casual setting can create a connection, help solve critical problems and take timely decisions. And that’s a common thread we see in the modern workplace. No long meetings, Bureaucratic hoops and multiple layers of approvals and no time bound coffee

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